Noida-based dining and table reservation platform Dineout announced the acquisition of Binge Digital, a Delhi-based foodtech platform.
Binge Digital products aid restaurants with upselling and increase their ticket size through the means of analytics and video menus.
The acquisition comes as a strategic move, close on the heels with Dineout’s latest product offering, Dine-in, a digital menu-based product that enables variable and dynamic pricing for the restaurant and hospitality sector utilising data analytics and Artificial Intelligence (AI) and enabling customers to view digital menus with images of the food directly on their phones and place an order within a few taps.
. As per the company, Dine-in is a cutting edge product which integrates with the restaurant’s POS systems enabling them to identify customers, their ordering patterns and the give recommendations as per the data.
Binge Digital’s founding team – Naman Jain, Prakhar Agarwal, and Preksha Singla have joined the Dineout team and the transaction includes Binge’s technology, intellectual property, domain expertise in AI and Machine Learning (ML), and analytics data management.
Ankit Mehrotra, CEO and Co-founder at Dineout, said,
We are happy and excited to announce the acquisition of Binge Digital which through its cutting-edge technology will enable us to bolster our product portfolio, especially the newly launched digital menu product – Dine-In. We will start offering this product eventually across all the cities we are present in over the next few months.”
While Prakhar Agarwal, co-founder of Binge Digital said –
We believe in creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionise the restaurant industry. The same commitment was echoed by Dineout team and we are happy to be a part of India’s largest dining out and technology solutions platform,”
Dineout is present across 17 cities with plans to expand to 20 by the end of this year, and over 40,000 restaurant partners and recently announced the launch of inResto 2.0 and Dine-In as part of its expanding product portfolio.
The financial details of the acquisition weren’t disclosed.