Flipkart, the leading Indian ecommerce marketplace, has signed an MoU with the Government of Jharkhand and will onboard Jharkhand’s artisans, weavers and craftsmen onto its platform – ‘Flipkart Samarth’, which is an initiative aimed at enabling and handholding craftsmen from across India to set up their online presence and do business.
As per a press release by Flipkart,-
The MoU intends to bring thousands of artisans, weavers, and craftsmen from Jharkhand into the e-commerce fold, ahead of the state’s Bamboo Artists Conclave on September 18 and 19.
The MoU was signed in the presence of Jharkand CM Raghubar Das.
Products and handicrafts from Jharcraft and Khadi Jharkhand are currently listed on the platform, with several other Jharkhand-based NGOs and artisans geared up to join within a few weeks.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said,
We are delighted to join hands with the Govt. of Jharkhand to give the state’s artisans and weavers the opportunity to showcase and sell their products to a pan-India customer base of over 150 million. Flipkart Samarth has been designed to help underserved communities break social and demographic barriers and participate in the formal economy.”
The combination of Flipkart with the Government of Jharkhand is a significant move and will bolster the state’s artisans and weavers and give them a chance to showcase and sell their products to a pan-India consumer base of over 150 million customers.
The Jharkhand government is also providing out and out support to the initiative and is fast-tracking collaboration between Flipkart and state-run enterprises which are already working in the arts and handicrafts space.
This development coincides with other initiatives and schemes by the Jharkhand Government to promote the bamboo, khadi, and handloom industries present in the state. The move comes just ahead of the online festive season in India, one in which artisans from Jharkhand can participate for the first time.
The Samarth initiative of Flipkart will allow artisans, weavers, and craftsmen of Jharkhand with access to a much wider, pan-India customer base by helping them set up their online businesses and also give time-bound incubation support through onboarding, cataloguing, account management, business insights, reduced commission and warehousing, the company said.
Flipkart Samarth has been designed to help underserved communities break social and demographic barriers and participate in the formal economy.
The tie up with Flipkart will provide national market exposure to Jharkhand’s craft and traditional skills.