Built To Last

By Jim Collins

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The text outlines the results of a six-year research project into what makes enduringly great companies. Two primary objectives for the authors’ research goes as follows: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so they can influence management”. The research conducted by Collins and Porras was articulated in Built to Last, presenting valid examples based on stories and research data. The book is said to be “one of the most influential business books of our era”.